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Robins Plumbing

A family-run, women-owned plumbing company with real trust signals — BBB accreditation, 24/7 service, three Valley locations — buried under twelve repeated diagonal image blocks and a 7-second load time.

Rebuilt the hero

Replaced the stock shower photo and tiny CTA with a plain-language promise and two obvious buttons: call now, or book a plumber.

Added a dispatch panel

Three Valley phone numbers are now callable in the first screen instead of buried at the page bottom.

Fixed load time

One small logo file, inline CSS/SVG icons, ~20 lines of JS — loads near-instantly versus the original 7 seconds.

Essential Botanicals

A wholesale oils distributor with a pretty flat-lay hero photo but only three thin content blocks — no catalog, no pricing structure, no proof a buyer could actually quote from.

Led with a real offer

"Bulk botanical oils, shipped in 48 hours" replaced three repetitions of the vague phrase "bulk distributor."

Added a spec card

Minimum order, lot documentation, dispatch time, and price breaks — everything a buyer needs before they'll ask for a quote.

Built out proof

Product lines, differentiators, a numbered ordering process, and dated customer quotes replaced the three thin blocks.